top of page

Noor Nibras Software House (N2SH) Embarks on Groundbreaking AI Collaboration with ISG Tunis Smart Lab

Updated: Jan 2

Noor Nibras Software House (N2SH), a trailblazing AI Research and Development (R&D) company based in the UAE, proudly announces a significant milestone with the official signing of a Memorandum of Understanding (MOU) alongside the Smart Lab of the University of Tunis (ISG Tunis). This collaboration represents a crucial stride forward in advancing AI R&D initiatives, with a primary focus on the evolution of the Miz@n 2.0 B2C and B2B platform.

The joint effort between Noor Nibras and SMART Lab has launched a comprehensive R&D program aimed at enhancing AI modules for the Miz@n 2.0 B2C and B2B platform. By combining expertise and resources, both entities are dedicated to making substantial contributions to the field of AI technology.

A half-day online workshop convened on December 27, 2023, with the participation of 22 scholars and practitioners. The workshop's objective was to define the objectives and scope of the Program, along with establishing a collaboration framework and an implementation plan.

Anticipated outcomes of the collaboration include the integration of 28 advanced AI features into Miz@n, tailored to support micro-, small-, and medium-sized enterprises (MSMEs), as well as larger national enterprises. Emphasizing cross-border trade facilitation, AI-as-a-service delivery, and support for free trade agreements (including AfCFTA and GCC FTA), the collaboration aims to strengthen broader international trade networks.

In addition to technological advancements, Noor Nibras and SMART Lab aspire to contribute to academic growth by publishing scholarly articles and patents. Educational and training programs will be initiated, catering to individuals pursuing degrees at the undergraduate, master's, and doctoral levels.

Following the example set by industry leaders such as Google, Microsoft, IBM, Amazon, Facebook, and Nvidia, who have successfully fostered innovation through collaborations with academic institutions, research organizations, and industry associations, Noor Nibras and SMART Lab aim to drive AI innovation with a focus on deep learning standardization.

This groundbreaking initiative, the first of its kind in the AI landscape, has initial support directed towards Africa, MENA, and GCC countries for cross-border trade. Leveraging the Smart Applications for everything (SMApp4X), Noor Nibras' innovative AI model, the collaboration seeks to create dynamic solutions adaptable across various industries.

The leadership of this initiative will be entrusted to 26 scholars and professionals, supported by students, developers, and support staff. Together, they are poised to shape the future of AI in the regions, fostering advancements that benefit a diverse range of businesses and contribute significantly to educational growth in the field.


For media inquiries and further information, please contact:

Follow us on LinkedIn (Noor Nibras Software House) and Facebook (Mizan – B2B Marketplaces)

About Noor Nibras Software House (N2SH): Noor Nibras is a leading AI research and development company based in the UAE, dedicated to leveraging the benefits of artificial intelligence for developmental purposes. Noor Nibras is at the forefront of designing, developing, and testing the Smart Applications for everything (SMApp4X), an innovative AI model. The versatile team of Noor Nibras employs cutting-edge technologies to create dynamic solutions adaptable across various industries. Noor Nibras is driven by a mission to deliver highly customizable and scalable solutions (AI as a Service), empowering organizations to achieve their objectives. One of the flagship platforms of Noor Nibras is Miz@n B2C & B2B, designed to enhance the visibility of micro-, small-, and medium-sized enterprises (MSMEs), as well as larger national enterprises. Miz@n focuses on enriching expertise, facilitating product transformation, and fostering unique collaborations on local, regional, and international levels. Aligned with Free Trade Areas (FTAs) and international trade corridors, Miz@n exemplifies the commitment of Noor Nibras to steering an AI-powered future that seamlessly integrates technological innovation with ethical responsibility. For more information, visit

About the Smart Lab - University of Tunis (ISG Tunis): The Strategies for Modeling and Artificial inTelligence Laboratory (SMART Lab) at the University of Tunis (ISG Tunis) is a research entity dedicated to advancing the fields of modeling and artificial intelligence. As part of the University of Tunis, SMART Lab focuses on innovative research, development, and implementation of AI technologies. Leveraging its academic resources, faculty expertise, and collaborative initiatives, the lab engages in cutting-edge projects to contribute valuable insights, advancements, and applications in the realms of AI and modeling. With a commitment to academic excellence, SMART Lab plays a pivotal role in fostering interdisciplinary research and cultivating a dynamic environment for exploring the transformative potential of artificial intelligence. For more information, visit



bottom of page